Faithin Omaha eBook Collection

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers

Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framewor

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotio

This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their rea