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Persuading on Paper
Language: en
Pages: 1
Authors: Marcia Yudkin
Categories: Advertising
Type: BOOK - Published: 2000-09 - Publisher: Infinity Publishing

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Writing to Persuade: How to Bring People Over to Your Side
Language: en
Pages: 224
Authors: Trish Hall
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-06-11 - Publisher: Liveright Publishing

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From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the
Making Your Case
Language: en
Pages: 0
Authors: Antonin Scalia
Categories: Appellate procedure
Type: BOOK - Published: 2008 - Publisher: West Publishing Company

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In their professional lives, courtroom lawyers must do these two things well: speak persuasively and write persuasively. In this noteworthy book, two noted lega
The Necessary Art of Persuasion
Language: en
Pages: 81
Authors: Jay A. Conger
Categories: Business & Economics
Type: BOOK - Published: 2008-09-08 - Publisher: Harvard Business Review Press

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a
Persuading on Paper
Language: en
Pages: 342
Authors: Marcia Yudkin
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Plume Books

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Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not "natural wri