Perspectives on Social Media Marketing

Perspectives on Social Media Marketing
Author :
Publisher : Cengage Learning Ptr
Total Pages : 278
Release :
ISBN-10 : 1435456521
ISBN-13 : 9781435456525
Rating : 4/5 (525 Downloads)
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Book Synopsis Perspectives on Social Media Marketing by : Stephanie Agresta

Download or read book Perspectives on Social Media Marketing written by Stephanie Agresta and published by Cengage Learning Ptr. This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.


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"Foreword by Sam Feist, CNN Political Director"--Cover.