Sticky Branding

Sticky Branding
Author :
Publisher : Dundurn
Total Pages : 277
Release :
ISBN-10 : 9781459728127
ISBN-13 : 1459728122
Rating : 4/5 (122 Downloads)

Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.


Sticky Branding Related Books

Sticky Branding
Language: en
Pages: 277
Authors: Jeremy Miller
Categories: Business & Economics
Type: BOOK - Published: 2015-01-10 - Publisher: Dundurn

DOWNLOAD EBOOK

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Appl
A Master Class in Brand Planning
Language: en
Pages: 404
Authors: Judie Lannon
Categories: Business & Economics
Type: BOOK - Published: 2007-12-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They r
The Brand Flip
Language: en
Pages: 196
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

DOWNLOAD EBOOK

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Brand Admiration
Language: en
Pages: 292
Authors: C. Whan Park
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i
How Brands Grow
Language: en
Pages: 246
Authors: Byron Sharp
Categories: Business & Economics
Type: BOOK - Published: 2010-03-11 - Publisher: OUP Australia & New Zealand

DOWNLOAD EBOOK

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor