People Buy Brands Not Companies

People Buy Brands Not Companies
Author :
Publisher : Five Titles Press
Total Pages : 126
Release :
ISBN-10 : 0984436707
ISBN-13 : 9780984436705
Rating : 4/5 (705 Downloads)

Book Synopsis People Buy Brands Not Companies by : John Tantillo Phd

Download or read book People Buy Brands Not Companies written by John Tantillo Phd and published by Five Titles Press. This book was released on 2010-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: People Buy Brands Not Companies is Dr. Tantillo's game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His concept of the marketing lens will empower the reader. It will change their businesses and their lives. "There simply isn't anything that can't be analyzed more effectively or run more efficiently and profitably when you apply the marketing lens," writes Tantillo, nationally known as "The Marketing Doctor." His unique approach blends his PhD in Applied Research Psychology with decades of corporate marketing acumen. Marketing is everything and this book proves it. People Buy Brands, Not Companies provides the novice with a critical advantage in the area of business and personal branding, and is the much-needed booster shot for the marketing professional. The Marketing Doctor moves marketing to the center stage of human activity where it belongs. He vanquishes the bean counters and vindicates marketing's importance for the bottom line. In the process, Tantillo proves that marketing is fundamental to the success of almost any venture, business or personal. People Buy Brands, Not Companies is something that people will want to share with their friends and marketing professionals will want to give to any client who ever doubts the importance of their work. Dr. Tantillo is a popular Fox Forum columnist and a frequent commentator on business and celebrity marketing for both radio and television. A more developed biography may be found at www.marketingdoctor.tv. What people are saying about The Marketing Doctor: "A marketing genius and visionary." -Bill O'Reilly, The O'Reilly Factor "A marketing whiz." -Cashman Peters, NPR's Marketplace "You're the best at this." -Neil Cavuto, Fox Business News, to Dr. Tantillo on air concerning his Marketing Analysis of Healthcare Reform "If you want to know how to define and enhance your brand, you need the marketing doctor, John Tantillo." -The Alan Colmes Radio Show


People Buy Brands Not Companies Related Books

People Buy Brands Not Companies
Language: en
Pages: 126
Authors: John Tantillo Phd
Categories: Business & Economics
Type: BOOK - Published: 2010-01 - Publisher: Five Titles Press

DOWNLOAD EBOOK

People Buy Brands Not Companies is Dr. Tantillo's game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His co
Sticky Branding
Language: en
Pages: 277
Authors: Jeremy Miller
Categories: Business & Economics
Type: BOOK - Published: 2015-01-10 - Publisher: Dundurn

DOWNLOAD EBOOK

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Appl
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Seducing Strangers
Language: en
Pages: 193
Authors: Josh Weltman
Categories: Business & Economics
Type: BOOK - Published: 2015-04-07 - Publisher: Workman Publishing Company

DOWNLOAD EBOOK

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consume
Branding
Language: en
Pages: 161
Authors: Robert Jones
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for