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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and tr
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a
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You are welcome to ONLINE RELATIONSHIP MARKETING - What Works in Ghana. This book has two key audiences. First, it explores the antecedents and outcomes of Onli
Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business
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As businesses undergo digital transformation, technologies will lead to greater efficiencies and change how we interact in traditional relationships among suppl