Faithin Omaha eBook Collection

This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a globa

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s

Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which i

This book offers an accessible overview of the role sport plays in international relations and diplomacy. Sports diplomacy has previously been defined as an old

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice