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Naming Names
Language: en
Pages: 805
Authors: Victor S. Navasky
Categories: History
Type: BOOK - Published: 2013-10-01 - Publisher: Open Road Media

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Winner of the National Book Award: The definitive history of Joe McCarthy, the Hollywood blacklist, and HUAC explores the events behind the hit film Trumbo. Dra
The Naming Book
Language: en
Pages: 162
Authors: Brad Flowers
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: Entrepreneur Press

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NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, at
Names and Naming
Language: en
Pages: 502
Authors: Oliviu Felecan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-08-19 - Publisher: Springer Nature

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This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across America, Europe, Africa and Asia. In the
The Oxford Handbook of Names and Naming
Language: en
Pages: 801
Authors: Carole Hough
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-05-03 - Publisher: Oxford University Press

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In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both
Brand Naming
Language: en
Pages: 233
Authors: Rob Meyerson
Categories: Business & Economics
Type: BOOK - Published: 2021-12-14 - Publisher: Business Expert Press

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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important