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Language: en
Pages: 225
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Type: BOOK - Published: 2017-04-03 - Publisher: Kogan Page Publishers
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practi
Language: en
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Type: BOOK - Published: 2018-03-20 - Publisher: Lid Publishing
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of min
Language: en
Pages: 0
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Type: BOOK - Published: 2014 - Publisher: Peter Lang Incorporated, International Academic Publishers
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists,
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2006-06-12 - Publisher: John Wiley & Sons
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi
Language: en
Pages: 334
Pages: 334
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, eve