Faithin Omaha eBook Collection

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria,

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo