Hispanic Marketing

Hispanic Marketing
Author :
Publisher : Routledge
Total Pages : 353
Release :
ISBN-10 : 9781136398636
ISBN-13 : 1136398635
Rating : 4/5 (635 Downloads)

Book Synopsis Hispanic Marketing by : Felipe Korzenny

Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2011-07-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.


Hispanic Marketing Related Books

Hispanic Marketing
Language: en
Pages: 353
Authors: Felipe Korzenny
Categories: Business & Economics
Type: BOOK - Published: 2011-07-15 - Publisher: Routledge

DOWNLOAD EBOOK

Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies
Gertrude, Gumshoe Cozy Mystery Box Set: Books 4-6
Language: en
Pages: 258
Authors: R.E. Merrill
Categories: Fiction
Type: BOOK - Published: 2018-07-09 - Publisher: New Creation Publishing

DOWNLOAD EBOOK

She's uncouth, uncooperative, and somehow—unstoppable. In Books 4 through 6, Gertrude tears all over Maine trying to find crimes to solve. She adds another "a
Suburban Legends
Language: en
Pages: 250
Authors: Sam Stall
Categories: Humor
Type: BOOK - Published: 2006 - Publisher: Quirk Books

DOWNLOAD EBOOK

Land of carpools and cul-de-sacs! Home to good schools and green lawns! An idyllic place where nothing bad ever happens--right? Right?Wrong. As David Lynch and
President of Poplar Lane
Language: en
Pages: 290
Authors: Margaret Mincks
Categories: Juvenile Fiction
Type: BOOK - Published: 2019-02-12 - Publisher: Penguin

DOWNLOAD EBOOK

The Poplar Kids are taking over their middle school in this uproariously funny sequel to Payback on Poplar Lane, which NYT bestselling author Chris Grabenstein
Eligible
Language: en
Pages: 530
Authors: Curtis Sittenfeld
Categories: Fiction
Type: BOOK - Published: 2017-04-18 - Publisher: Random House Trade Paperbacks

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER • Wonderfully tender and hilariously funny, Eligible tackles gender, class, courtship, and family as Curtis Sittenfeld reaffirms her