Faithin Omaha eBook Collection

Download or read book Media and Communication Research Methods - International Student Edition written by Arthur A. Berger and published by . This book was released on 2019-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, concise and with detailed examples, useful applications and valuable exercises, this text will help your students understand and master media and communication research. The fifth edition includes a new chapter on discourse analysis; expanded discussion of social media and the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analysing research articles. Several new topics connect key concepts to current events, such as William Dutton on the Cambridge Analytica scandal and an Iranian scholar on mistakes made by pollsters for the 2016 US election.