Faithin Omaha eBook Collection

Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE Publications. This book was released on 2010-03-12 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.