Faithin Omaha eBook Collection

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a ne

"Digital Transformation in an Ever-Changing World: Digital Transformation Guidelines and How to Create a Digital Marketing Strategy" is a comprehensive book tha

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affe

In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyse