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Language: en
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Pages: 507
Type: BOOK - Published: 2017-06-14 - Publisher: Taylor & Francis
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book
Language: en
Pages: 331
Pages: 331
Type: BOOK - Published: 2012-09-01 - Publisher: Univ of California Press
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both
Language: en
Pages: 380
Pages: 380
Type: BOOK - Published: 2000 - Publisher: Paramount Market Publishing
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Language: en
Pages: 351
Pages: 351
Type: BOOK - Published: 2005 - Publisher: Routledge
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention
Language: en
Pages: 468
Pages: 468
Type: BOOK - Published: 2005 - Publisher: