Faithin Omaha eBook Collection

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process

Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing t

Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, op

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private