Related Books

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Marketing Strategy
Language: en
Pages: 414
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2020-12-31 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c
Marketing Strategy
Language: en
Pages: 321
Authors: Jenna Tiffany
Categories: Business & Economics
Type: BOOK - Published: 2021-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing
Marketing Planning & Strategy
Language: en
Pages: 297
Authors: John Dawes
Categories: Business & Economics
Type: BOOK - Published: 2021-08-11 - Publisher: SAGE

DOWNLOAD EBOOK

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Marketing Strategy
Language: en
Pages: 361
Authors: Mark E. Hill
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: SAGE

DOWNLOAD EBOOK

Marketing Strategy: The Thinking Involved.