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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefull
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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru
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Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
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Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and