Faithin Omaha eBook Collection

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approa

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and En

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible