Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...
Author :
Publisher : Springer
Total Pages : 882
Release :
ISBN-10 : 9783319109121
ISBN-13 : 331910912X
Rating : 4/5 (12X Downloads)

Book Synopsis Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... by : Leroy Robinson, Jr.

Download or read book Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.


Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Related Books

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...
Language: en
Pages: 882
Authors: Leroy Robinson, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2014-11-05 - Publisher: Springer

DOWNLOAD EBOOK

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Social and Sustainability Marketing
Language: en
Pages: 945
Authors: Jishnu Bhattacharyya
Categories: Business & Economics
Type: BOOK - Published: 2021-09-26 - Publisher: CRC Press

DOWNLOAD EBOOK

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
The Routledge Companion to Leadership and Change
Language: en
Pages: 657
Authors: Satinder K. Dhiman
Categories: Business & Economics
Type: BOOK - Published: 2023-03-28 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

The unique leadership challenges organizations face throughout the world call for a renewed focus on what constitutes "authentic, inclusive, servant, transforma
Africa and Sustainable Global Value Chains
Language: en
Pages: 325
Authors: Regina Frei
Categories: Science
Type: BOOK - Published: 2022-03-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book contains a collection of studies on the interactions between businesses in Africa and Global Value Chains (GVCs) in terms of social, environmental and
Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices
Language: en
Pages: 357
Authors: Goi, Chai Lee
Categories: Education
Type: BOOK - Published: 2024-01-22 - Publisher: IGI Global

DOWNLOAD EBOOK

Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices delves into the critical global challenges of sustainability and the in