Faithin Omaha eBook Collection

Marketing de moda es un manual básico sobre los principios teóricos y las aplicaciones prácticas del marketing y el branding en el sector de la moda. Mediant

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and p

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris

¿Por qué visten igual una joven de Beijing y una de Madrid? ¿Por qué se rediseñan modelos de bolsos centenarios? ¿Por qué cada seis meses hay una renovac

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communicatio