Faithin Omaha eBook Collection

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their p