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Marketing Communications in Emerging Economies, Volume II
Language: en
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Authors: Thomas Anning-Dorson
Categories: Business & Economics
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications
Marketing Communications in Emerging Economies, Volume II
Language: en
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Authors: Thomas Anning-Dorson
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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications
Marketing Communications in Emerging Economies, Volume I
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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highligh
Green Marketing in Emerging Markets
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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,
Marketing Communications and Brand Development in Emerging Markets Volume II
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary