Faithin Omaha eBook Collection

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the im

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the im

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.