Marketbusters

Marketbusters
Author :
Publisher : Harvard Business Press
Total Pages : 274
Release :
ISBN-10 : 9781591391234
ISBN-13 : 1591391237
Rating : 4/5 (237 Downloads)

Book Synopsis Marketbusters by : Rita Gunther McGrath

Download or read book Marketbusters written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company’s existing business platform—if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry. MarketBusters is the field guide that will help them succeed. MARKET BUSTERS OFFERS: * A Unique Perspective on Growth Opportunities: Big “breakthrough” moves are risky and often unsuccessful. Today’s executives are looking to drive growth off a platform of established markets, with existing customers, and with existing products and offerings. This book shows them how to do that. * A Highly Practical Approach: Actionable, tools-oriented focus of this book will appeal to executives under pressure to show results fast.


Marketbusters Related Books

Marketbusters
Language: en
Pages: 274
Authors: Rita Gunther McGrath
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust
Promotion
Language: en
Pages: 188
Authors: Arthur Stone Dewing
Categories: Corporations
Type: BOOK - Published: 1921 - Publisher:

DOWNLOAD EBOOK

Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

DOWNLOAD EBOOK

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain
The Marketing Book
Language: en
Pages: 866
Authors: Michael Baker
Categories: Business & Economics
Type: BOOK - Published: 2012-05-04 - Publisher: Routledge

DOWNLOAD EBOOK

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Tak
R.E.D. Marketing
Language: en
Pages: 289
Authors: Greg Creed
Categories: Business & Economics
Type: BOOK - Published: 2021-06-08 - Publisher: HarperCollins Leadership

DOWNLOAD EBOOK

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Y