Faithin Omaha eBook Collection

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the cri

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for mana

Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical question