Faithin Omaha eBook Collection

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organiza

Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world exa

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any o

As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport ha