Faithin Omaha eBook Collection

This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising c

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creati

This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular D

This book will be a useful resource for those studying or teaching the management of IP. . . a welcome addition on the reading list for all good IP management c

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa