Breaking Through
| Author | : S. Vandermerwe |
| Publisher | : Springer |
| Total Pages | : 212 |
| Release | : 2004-06-04 |
| ISBN-10 | : 9780230514300 |
| ISBN-13 | : 0230514308 |
| Rating | : 4/5 (308 Downloads) |
Book Synopsis Breaking Through by : S. Vandermerwe
Download or read book Breaking Through written by S. Vandermerwe and published by Springer. This book was released on 2004-06-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
