A Preface to Marketing Management
| Author | : J. Paul Peter |
| Publisher | : Irwin/McGraw-Hill |
| Total Pages | : 304 |
| Release | : 2003 |
| ISBN-10 | : CORNELL:31924100201668 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis A Preface to Marketing Management by : J. Paul Peter
Download or read book A Preface to Marketing Management written by J. Paul Peter and published by Irwin/McGraw-Hill. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
