The King of Madison Avenue
| Author | : Kenneth Roman |
| Publisher | : Macmillan |
| Total Pages | : 300 |
| Release | : 2009 |
| ISBN-10 | : 9781403978950 |
| ISBN-13 | : 1403978956 |
| Rating | : 4/5 (956 Downloads) |
Book Synopsis The King of Madison Avenue by : Kenneth Roman
Download or read book The King of Madison Avenue written by Kenneth Roman and published by Macmillan. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
