International Marketing Strategy
| Author | : Frank Bradley |
| Publisher | : Prentice Hall PTR |
| Total Pages | : 688 |
| Release | : 1995 |
| ISBN-10 | : UCSD:31822023685837 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis International Marketing Strategy by : Frank Bradley
Download or read book International Marketing Strategy written by Frank Bradley and published by Prentice Hall PTR. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
