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International Marketing Standardization Versus Adaptation from the Consumer's Perspective
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International Marketing Standardization Versus Adaptation from the Consumer's Perspective

Authors: Jyh-Shen Chiou
Categories: Consumers
Type: BOOK - Published: 1996 - Publisher:

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Standardization in International Marketing strategy: doomed to failure or successful strategy?
Language: en
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Standardization in International Marketing strategy: doomed to failure or successful strategy?

Authors: Christina Liessem
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Type: BOOK - Published: 2014-12-02 - Publisher: GRIN Verlag

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Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80, Queen Mary University of London (Business School
Product-Country Images
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Product-Country Images

Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Standardisation Vs. Adaptation - International Marketing in Service Firms
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Standardisation Vs. Adaptation - International Marketing in Service Firms

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Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 von 10 P,
Global Brand Strategy
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Global Brand Strategy

Authors: Jan-Benedict Steenkamp
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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d