Global Business
| Author | : Mark Casson |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 351 |
| Release | : 2023-09-06 |
| ISBN-10 | : 9781035308040 |
| ISBN-13 | : 1035308045 |
| Rating | : 4/5 (045 Downloads) |
Book Synopsis Global Business by : Mark Casson
Download or read book Global Business written by Mark Casson and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.
