Faithin Omaha eBook Collection

Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying t

Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citi