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This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alte
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Type: BOOK - Published: 2014-10-21 - Publisher: Cambridge Scholars Publishing

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The search for identity is a continuous challenge in the global world: from personal identity to social, national, European or professional identities, each per
Understanding Intercultural Communication
Language: en
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Authors: Adrian Holliday
Categories: Language Arts & Disciplines
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In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture devel
Intercultural Communication & Ideology
Language: en
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Authors: Adrian Holliday
Categories: Social Science
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Taking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting tha
Culture in Communication
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An analysis of the extent to which culture plays a part in communication. This title explores topics such as context and culture in theoretical issues in interc