Faithin Omaha eBook Collection

Learn the fundamentals of integrated communication microsystems Advanced communication microsystems—the latest technology to emerge in the semiconductor secto

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory w

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive