Inside Marketing
| Author | : Detlev Zwick |
| Publisher | : Oxford University Press |
| Total Pages | : 370 |
| Release | : 2011-02-24 |
| ISBN-10 | : 9780199576746 |
| ISBN-13 | : 0199576742 |
| Rating | : 4/5 (742 Downloads) |
Book Synopsis Inside Marketing by : Detlev Zwick
Download or read book Inside Marketing written by Detlev Zwick and published by Oxford University Press. This book was released on 2011-02-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
