Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises
Author :
Publisher : Notion Press
Total Pages : 175
Release :
ISBN-10 : 9781648699481
ISBN-13 : 1648699480
Rating : 4/5 (480 Downloads)

Book Synopsis Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises by : Prateek Jain

Download or read book Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises written by Prateek Jain and published by Notion Press. This book was released on 2021-01-22 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).


Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises Related Books

Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises
Language: en
Pages: 175
Authors: Prateek Jain
Categories: Business & Economics
Type: BOOK - Published: 2021-01-22 - Publisher: Notion Press

DOWNLOAD EBOOK

Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources
Visual Marketing
Language: en
Pages: 474
Authors: David Langton
Categories: Business & Economics
Type: BOOK - Published: 2011-09-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions
Engagement Marketing
Language: en
Pages: 224
Authors: Gail F. Goodman
Categories: Business & Economics
Type: BOOK - Published: 2012-05-01 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
How to Market a Book: Third Edition
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK

New Horizons in Management, Leadership and Sustainability
Language: en
Pages: 612
Authors: Satinder Dhiman
Categories: Business & Economics
Type: BOOK - Published: 2021-05-17 - Publisher: Springer Nature

DOWNLOAD EBOOK

Drawing upon research and practitioner narratives from management, leadership, organizational studies, entrepreneurship and sustainable business domains, this b