Faithin Omaha eBook Collection

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nord

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp