Related Books

Inbound PR
Language: en
Pages: 188
Authors: Iliyana Stareva
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fund
Inbound Selling
Language: en
Pages: 289
Authors: Brian Signorelli
Categories: Business & Economics
Type: BOOK - Published: 2018-04-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust a
The New Rules of Marketing and PR
Language: en
Pages: 290
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac
Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

DOWNLOAD EBOOK

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Inbound Organization
Language: en
Pages: 288
Authors: Dan Tyre
Categories: Business & Economics
Type: BOOK - Published: 2018-04-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purch