Faithin Omaha eBook Collection

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand ident

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.