Faithin Omaha eBook Collection

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, et

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. T

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can d

This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sect