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Language: en
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Type: BOOK - Published: 1995 - Publisher: McGraw-Hill Companies
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated wi
Language: en
Pages: 459
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Type: BOOK - Published: 1985 - Publisher: National Textbook Company
Language: en
Pages: 407
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Type: BOOK - Published: 1991-01 - Publisher:
Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a c
Language: en
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Type: BOOK - Published: 2000-04-22 - Publisher: McGraw Hill Professional
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex
Language: en
Pages: 132
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Type: BOOK - Published: 1984-07-15 - Publisher: Macmillan
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic ru