How Brands Grow

How Brands Grow
Author :
Publisher : OUP Australia & New Zealand
Total Pages : 246
Release :
ISBN-10 : 0195573560
ISBN-13 : 9780195573565
Rating : 4/5 (565 Downloads)
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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.


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