Faithin Omaha eBook Collection

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the emplo

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented