Beyond Hofstede

Beyond Hofstede
Author :
Publisher : Springer
Total Pages : 307
Release :
ISBN-10 : 9780230240834
ISBN-13 : 0230240836
Rating : 4/5 (836 Downloads)
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Book Synopsis Beyond Hofstede by : Cheryl Nakata

Download or read book Beyond Hofstede written by Cheryl Nakata and published by Springer. This book was released on 2009-07-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.


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