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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
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This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich
Handbook of Pricing Research in Marketing
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
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Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The n
Handbook of Marketing
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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain