Faithin Omaha eBook Collection

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to h

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the abi

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring ne