Handbook of Demographics for Marketing & Advertising

Handbook of Demographics for Marketing & Advertising
Author :
Publisher : Lexington Books
Total Pages : 342
Release :
ISBN-10 : 0029181755
ISBN-13 : 9780029181751
Rating : 4/5 (751 Downloads)
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Book Synopsis Handbook of Demographics for Marketing & Advertising by : William Lazer

Download or read book Handbook of Demographics for Marketing & Advertising written by William Lazer and published by Lexington Books. This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.


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