Green Consumerism
| Author | : Ruchika Singh Malyan |
| Publisher | : Apple Academic Press |
| Total Pages | : 0 |
| Release | : 2021-03-31 |
| ISBN-10 | : 1774631830 |
| ISBN-13 | : 9781774631836 |
| Rating | : 4/5 (836 Downloads) |
Book Synopsis Green Consumerism by : Ruchika Singh Malyan
Download or read book Green Consumerism written by Ruchika Singh Malyan and published by Apple Academic Press. This book was released on 2021-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
